Press Releases

EFFECT Photonics, a leading developer of high performance DWDM optical components based on its optical System-on-Chip, today announce the launch of the new company logo.

EFFECT Photonics has grown and developed and as a result of this we have evolved the logo to reflect our journey so far.

Our new evolved logo reflects the following core elements:
• We have retained the warm red and will continue to do so
• The bolder font for the EFFECT logo reflects the evolution and growth of the company
• The horizontal lines of the graphic below the ‘EFFECT’ logo has been simplified
• The fonts have been updated to make it legible for both screen and printing purposes

Over the coming months, EFFECT Photonics will be updating all of its marketing materials, both online and offline, to reflect the new logo. For those who require our new logo and usage guidelines, kindly send an email to: marketing@effectphotonics.com with ‘new logo request’ in the subject header.

About EFFECT Photonics

EFFECT Photonics, a leading developer of high performance DWDM optical components based on its optical System-on-Chip technology. Headquartered in Eindhoven, The Netherlands, the birthplace of Philips, with additional R&D and manufacturing in South West UK, with sales partners worldwide.

Photonic integration start-up, EFFECT Photonics is launching its first product family based on its optical ‘System-on-Chip’ technology platform which integrates all the active and passive components of a DWDM system within a single chip, without traditional gold box packaging.

EFFECT Photonics’ proposition addresses the soaring demand for affordable bandwidth between Data Centres and back from mobile cell towers by bringing Dense Wavelength Division Multiplexing technology to the edges of the network. By using the high integration ‘System-on-Chip’ Technology, port density can be increased by over 6-times and operational expenses reduced by 40% when compared with existing approaches.

The product family includes transceivers for transmission of 100Gbps over 80km at lowest cost and power, together with high density solutions containing many wavelengths for emerging WDM Access markets in fronthaul, backhaul and NGPON2.   Industry standard sockets are supported including CFP and CFP2, meaning the products can be used in existing and future systems.

James Regan, CEO commented “We could see a bandwidth crunch coming at the edges of the network and knew that DWDM could be the answer, but it had to be done differently, so we developed a holistic solution from the ground up. We have completely re-thought how to tackle the issues of cost, power and density.  As well as integrating many optical functions into a single chip, we have reduced the cost and complexity of our packaging resulting in a commercially viable solution.  Regan added “We’re now at the sampling stage which is a very exciting time for us, after all the hard work we’ve put in in the past years”.

Andrew Schmitt, founder and analyst at Cignal Al, said “100 Gbps over 40km to 80km is a significant market opportunity that has no cost effective solution today. This is the next battleground for 100G solutions.”

EFFECT Photonics will be showcasing its new product family at the forthcoming industry event OFC, booth no 2833, taking place in Anaheim, CA, between 20-24 March 2016.

EFFECT Photonics announces the 2020 planned market launch of its new NarroWave – enabled SFP+ modules for plug-and-play remote commissioning and control of telecoms networks. Not only will the tunable transceivers allow customers to commission an entire telecoms network from the central office and monitor critical parameters in the field, but they will do so with no loss in data capacity of the 10G SFP+ Transceivers . Additionally, no hardware upgrades for customers are required.

Dense wavelength division multiplexing (DWDM) has proved itself indispensable when it comes to adding capacity to existing networks. Tunability increases that flexibility and simplicity of use even further and reduces operating costs. EFFECT Photonics’ SFP+ transceivers combine tunable DWDM capability in a photonics System-on-Chip integration, a unique combination that simplifies production and testing, and results in enhanced optical transmission and low-energy consumption.

As Director of Product Line Management Joost Verberk explains, “With all the optical components on a single die, you don’t lose any light as you would in with lasers, mirrors and prism connected through air (free space optics). This is a big advantage because generating the laser light requires energy. Our chips transmit light with high efficiency, or low-energy consumption. Basically, we get a lot of light out of the module for the electrons we put in.” That means tunable DWDM capability in a photonics System-on-Chip integration creates further reductions in operating costs and enhanced functionality, as well as performance relative to fixed-wavelength systems built in manual processes from individual components.

Additionally, EFFECT Photonics has created NarroWave technology that can be enabled on all EFFECT Photonics’ tunable SFP+ modules. Now customers will be able to remotely monitor and control their added capacity without diminishing it. According to Verberk, “NarroWave is a means for two of our SFP+ transceiver modules to talk to one another without interfering with our customers’ data channel by essentially creating an auxiliary channel between the two modules. You just plug it in. It can then be tuned manually from the central office or, with an ‘auto-tune’ feature, it can automatically find its way into the network and connect.”

Very few companies produce DWDM SFP+ modules, even fewer produce tunable ones, and EFFECT Photonics is the only one in Europe to do so. In that narrow field, EFFECT Photonics is already establishing itself as an important competitive option for telecoms providers. As the only company in the world that offers remote control and monitoring of System-on-Chip tunable SFP+ modules without loss of data capacity, EFFECT Photonics intends to lead the pack in the global 5G rollout and beyond, interconnecting humanity through fast, affordable, accessible, integrated communication technologies.

About EFFECT Photonics

EFFECT Photonics delivers highly integrated optical communications products based on its Dense Wavelength Division Multiplexing (DWDM) optical System-on-Chip technology. The key enabling technology for DWDM systems is full monolithic integration of all photonic components within a single chip and being able to produce these in volume with high yield at low cost. With this capability, EFFECT Photonics is addressing the need for low cost DWDM solutions driven by the soaring demand for high bandwidth connections between datacenters and back from mobile cell towers. Headquartered in Eindhoven, The Netherlands, with additional R&D and manufacturing in South West UK, with sales partners worldwide. www.effectphotonics.com

For further information please contact: sales@effectphotonics.com